Social Media Marketing: Fad or the Latest Revolution?

Is your firm struggling to address the legitimacy and return on investment of social media marketing? Is the only reason you have a Facebook and Twitter presence because you think that you should? How does social marketing fit into your overall strategic marketing plan?

Financial services firms face many questions and challenges as they attempt to embrace and best leverage this relatively new and exploding media revolution. With many firms either just in the midst of developing social media policies and best practices, questions as to the legitimacy of social media rank as major concerns. Additionally, many firms remain challenged as how best to address the task of adhering to recent and evolving FINRA, SEC, and NASD advertising and social media regulations.

Undoubtedly, the facts surrounding social media certainly present an impressive story. For instance, consider that if Facebook were a country it would be the 3^rd largest, behind China and India.1 Furthermore, 34% of bloggers post opinions about products and brands.

Additional facts about social media include:

• Eight out of 10 companies of all sizes use social media to market their products and services (MarketingSherpa).
• Adults spend 15 hours a week on the Internet
• Companies using social media showed a 5% average year-over-year improvement in customer profitability (ROI on Social Media Marketing).
• 39% of business executives are finding social media to be very effective at influencing brand reputation (MarketingSherpa).

These facts are certainly compelling and show that social media has changed the way we communicate with clients and that it should become an integral component in a company's overall electronic media toolkit.

Compliance Vault® offers several solutions for companies that are either embarking on a social media campaign, as well as those firms looking to audit and expand an existing social media plan. Learn more on how to effectively harness the enormous potential of social media so that it builds new relationships and fosters current ones.

Call us today to discuss how Compliance Vault® can tailor a solution that meet your Website archiving and social marketing needs.

We don't have a choice on whether we DO social media, the question is
how well we do it.

- Erik Qualman